Archive for the ‘Marketing’ Category
7 Keys to Create Lasting Success
If you are anything like me – you believe that each of us is here for a reason!! So there’s no time like the present to claim your feminine power and be the leader you are meant to be!!!
1) Flexibility – And no I’m not talking about whether or not you can do a headstand or touch your toes:) I’m referring to being able to dance with changes. While growing up My Dad was famous for telling us to be like a tree. When it’s windy go with it, when it snows bear down and take the ice, sway and dance with the wind. Don’t fight it. Embrace it otherwise the limbs will break. And the tree will be no more. Same principle here with your business – be flexible but never lose sight of your vision!!!!
2) Your Mental Attitude – Be positive -Be happy. Believe with ever fiber in your being that you are right where you are meant to be and that you are a success!!! 90 percent of success is believing in yourself. Meditate and be quiet with your thoughts at least once a day. Without a a positive mindset you will go nowhere fast.
3) Perserverance – Be the chartered boat on the water – navigate and stay on course no matter what!!!! Life will throw all sorts of curve balls at you. Just keep swinging!
4) Strong Leadership Skills- Ok you are the captain of your vessel. See where your ship is going and take it from there. Organize and have a plan. Structure your time and have boundaries. Schedule time for you and your business. If you are not eating right and exercising your boat will float but it will never cruise. Take charge and get it done. With leadership comes responsibility – “Take it its yours” (my favorite line from Troy-as stated by Brad Pitt)
4) Emotional “Smarts”- For some of us being emotionally smart has taken quite a bit of time. Some of us aren’t even there yet☺ Its all good! It’s the love of the journey and we all have a different map. By emotional smarts I mean the ability to communicate in a positive way! Do on to others!!!! Learn and exercise some social intelligence. Social skills and how to be tactful. (my Sag friends know what I’m talking about
6) Take Control of your Life – No excuses just results!! It doesn’t matter what’s going on in your life – Be responsible –regardless of your circumstances you must be willing to grow personally. Dig deep there’s a diamond just below the surface aching to be found and polished. We are all “works in progress”. When you begin a business “Your Junk Surfaces” – its time to breakthrough and go forward. Take control of your life by addressing the issues that come up – make peace with them and move on…..
7) Relationships – Team – No matter how hard you try and you can certainly die trying – don’t do it alone. Yes I know you are SUPERWOMAN – been there done that!!! All you do it burn out and then you are good for nothing!!! Learn to delegate it’s the greatest thing since sliced bread. Hire others and let them do what they are good at. As women we are all things to all people – time to let that go sista – if not go back to your old gig!!!! Take it from me –“Don’t do it alone” Hire your “Dream Team”. Create alliances that mentor and support you. There is strength in numbers!!!! Let’s take our energy and put it into one another – its about time that we unite!!!! And you know that as women we love to have “A Partner in Crime” lol
How To Get The Message Out Of The Bottle And Into Your Client’s Hands
It’s everywhere you turn. It’s on the buses, on the trains, in hotels, tv, radio, bookstores, in the library, churches, the gym. Give up? I’m talking about MARKETING!!!!
We have been so bombarded by it that we are immune to it. You are in a hotel for the night – think about it- the room is flooded with it – on the credenza brochures about ordering room service, excursions in the area, local restaurants, things to do, internet access, even the tv’s now have a hotel channel – so in case you ignore the paper marketing they are sure to snag you on the tv screen. The stations tells you all about the hotel and its services plus all the details regarding local vendors in the area. I bet you didn’t even give it a thought!!
Traveling on mass transportation? Just look up – billboards surround the interior of trains and buses. Our senses have become overwhelmed and desensitized. So much so that:
1) We don’t realize that we are surrounded by it
2) We don’t acknowledge or pay attention to it.
So in this crazy world of marketing madness how do WE as entrepreneurs get our message to STAND OUT?
How to get your message out of the bottle and into your client’s hands:
1) Craft a message that is specific to your clients
Use language that speaks to them specifically. Would you address your 5year old child in the same manner that you would your parents? Not sure what language to use? Speak to your audience as though you have one member sitting right in front of you.
2) Craft a message that addresses your client’s problem. Offer the means to a solution. Here’s the formula:
Passion + Problem = Prosperity
Take your Passion and add it to your Client’s Problem = Prosperity for both parties
Example:
PASSION: You offer a solution to help women who eat emotionally
PROBLEM: Women who eat emotionally
PROFIT: You are paid handsomely for your work and the client prospers by having the necessary tools to deal with emotional eating.
You engage the client, you evolve the way they handle their problem and you elevate them to the solution!
PASSION, PROBLEM, PROFIT = ENGAGE, EVOLVE, ELEVATE
HAPPY, HEALTHY AND HUNGRY FOR SUCCESS
For the past 2 months I have been walking on a track every morning. I can’t begin to tell you how much it has benefited my bod but also my mind. Think about it – how many minutes a day do you spend quiet without interruption – no tv, radio, headphones? As a single mother of 3 children I can answer that unequivocally Not soo much!!!!
When I decided to start walking the track (now that the weather is cooperating) I got my sneakers and clothes ready and the most important thing on my list was my ipod. I can’t possible walk without it!!!! Or can I? The 1st day was tough without it afterall did I really want to think while walking? I hate being alone with myself at times!!!! I wanted a diversion and hence my ipod. I forced myself not to bring it and began to enjoy being quiet with myself and being in touch with where I was at. Being grounded, and focusing on me and my thoughts. I didn’t think about what I had to do, where I had to be next – I just relished in the walk and each time my mind wondered I gently tugged it back to the present. I guess its meditation 101 – my style of course while moving my body.
Each day I pick lane number 1 or 4 and while on 4 I step on the letters that are imprinted onto the track ‘HHH” for Half Hollow Hills the name of the school. I decided to create my own name – HAPPY, HEALTHY AND HUNGRY FOR SUCCESS. I repeat my mantra when my feet hit the letters.
So who’s with me??? Are you happy, healthy and hungry for success? If not now then when?
Join me………………..
Looking To Stand Out in the World of Holistic Practitioners?
Are you tired of being one of many? There are plenty of holistic health practitioners out there – do you question how can you stand out and be visible?
Not to worry I know the way to step out of the holistic practitioner box and into “YOU”. Rather than jumping on the latest marketing bandwagon and purchasing copy that you didn’t create (its what I call the “quick fix”) and spending gobs of money to have someone else tell you what you are about….why not step back and claim your unique brilliance and find your inner voice and write your marketing copy from there?
And yes you do have a unique brilliance and yes once you claim it and take ownership of it – the magic begins………………..
I know firsthand because it happened to me. I was trying to keep up with the Joneses and duplicating what was working for the heavy hitters – but it never truly felt right. Cutting, pasting, saving documents and going back in again and making endless changes! It was like writing a dreaded college paper.
Your brand is waiting deep within your inner core – its just dying to come out and assist you with your newsletter, marketing copy and presentations. Your brand is a YOU. Not sure how to find it or how to access it? Well I have the answer – and will share it with you on tomorrow night’s preview call – How to Turn Your Unique Brilliance into Your Powerful Brand.
Once you have your brand the next step is taking it up a notch with the archetypes -Branding with Archetypes. I am beyond pleased that I am able to share Kendall Summerhawk’s Branding with Archetypes system with you. Within 20 minutes you will have your primary and influencing archetypes. The floodgates will open and you will be typing your marketing copy like a son of a gun!!! Why? Because it comes from within YOU.
There are 12 archetypes in all. Each archetype is on its own customized card – they contain your spiritual contract, what your weaknesses are, and your challenges. They also provide a list of marketing words that resonate with you and that can be used in your business. Its accuracy will delight you and most likely bring you to tears as it did during my class. It also gives you permission to be who you are!!!!!! And as women we will know we are always looking for the green light when it comes to ourselves.
If anything I have mentioned above resonates with you please join me on Wednesday, May 26, 2010 for my preview teleseminar How to Turn Your Unique Brilliance into Your Powerful Brand. We will discuss how archetypes can bring meaning to your life. What is a Brand and how Bad Branding is holding you back from Your passion and from making money. Plus, The Secret Formula to claim your authentic brand which is aligned with your soul’s purpose so you can make money doing what you are meant to do.
Click on link to access preview teleseminar “deets” and sign up☺
http://tinyurl.com/2eq49st
How to Turn your Unique Brilliance into your Powerful Brand
Yes each of us has a unique brilliance and no I’m not talking hallo (although some of you might have). By unique brilliance I’m referring to what makes you –YOU. It’s not a skill such as skiing, or being computer literate. Your unique brilliance is a powerful force that describes the very core of who you are as an individual.
It is the very essence of what you love to do and do exceptionally well. Most people never realize their unique brilliance or how to use it.
Being the passionate transformer I want to help you claim your unique brilliance and turn it into your powerful brand. We can do this together! For years I struggled with what I wanted to do. I made a living as a Marketing Consultant for large financial institutions and made a lucrative living doing so, but I never felt fulfilled. Well that all changed when I attended a workshop with my mentor and she shared with me her Branding with Archetype system. It had a powerful impact on me and I created my website with ease and grace – it flowed so naturally since I was finally in alignment with my authentic self.
So this is why I am sooo excited about my upcoming preview teleseminar because of the profound and powerful impact this will have on you and your business. Afterall, as holistic health, nutrition and wellness coaches we are all about transformation and this handsdown will transform you and your business whether you are just starting out or you have been in business for several years
Imagine if this were true in your business…
>> You’re consistently recognized as a highly paid expert in the wellness industry.
>> You attract a steady stream motivated ideal clients who want to work with YOU and happily pay your fees.
>> Newsletters, sales letters and marketing materials are a no brainer to create because the right words and phrases are at your fingertips.
Let’s take our passion and share it with the world. I know you want to be easily available to others and I can help you with that.
The Branding with Archetype system will enable you to passionately and purposefully support your clients from your heart first so that the words or marketing materials you share with them are an authentic expression of who you really are.
As one of only a handful of Kendall Summerhawk’s Certified Money, Marketing and Soul coaches I am able to share with you her powerful Branding with Archetypes system. Within 20 minutes you will have your primary and influencing archetype. You’ll be amazed at the stunning accuracy of this system…. and how quickly your brand takes shape. And, since your Brand Archetype gets to the heart and soul of who you are, you’ll also gain a deeper understanding of yourself.
Here’s the bottom line – I’m passionate about creating a revolution of holistic, wellness and nutrition coaches who are ready to step up their game and get out there and create transformation in the world. They need us more now than ever…
If you are looking to find your inner voice AND make yourself readily available to those who need you and you are meant to work with I urge you to sign up below and join me on 5/19.
http://womenonwellness.com/bwa/
With Love and Abundance
Brenda
PASSION WITH A PURPOSE
I have just returned from a week-long mastermind session with my mentor Kendall Summerhawk. I was surrounded by 50 other Money Marketing and Soul entrepreneurs. I have never felt so much energy and in one room. It was the perfect environment for growth and empowerment.
While working on “Branding with Archetypes”, I experienced an “Aha” moment. I am finally aligned with my purpose and it feels amazing.
Deep down I have always known what I wanted to do but out of fear I suppressed my authentic purpose. My heart and intuition knew all along but I didn’t want to acknowledge my calling. The heaviness of that denial has finally left me and all I feel is the lightness of success!!!
Once I identified my Archetypes, my brand flowed with passion and ease. I found the fulfillment of my purpose.
When you are aligned with your authentic purpose life flows with ease and success follows. Be true to your heart and listen closely to your inner voice – it will NEVER fail you.
I have spent money (that I didn’t have) on many workshops, seminars, and coaches. The commonality that prevails in the knowledge that I have attained is a six figure income is attainable when you are in alignment with your passion.
Where there is aligned passion, money is sure to follow. What would you do for free? It runs in your blood, its part of your being.
Let me show you how its done.
I know where I’m going, don’t you want to come too?
WHO IS YOUR TRIBE?
Many businesses talk about their “tribe”. Some businesses erroneously think of a “tribe” as a customer base. This is not correct. You are not part of a tribe because you buy a particular service or product. A tribe is qualified by their connections. Members of a tribe are connected to each other, to an idea, services, employees, and products. They create a network of connections to the business as a whole.
So who is your tribe????
NICHE: NITCH OR NEESH
Regardless of how you pronounce it, without it, true success is not possible.
As women we want to be all things to all people. And yet you wonder why you are exhausted!! Stop the insanity and choose one group that you are truly passionate about and work with them. The more specific your niche the better! Stop the insanity and make a selection – don’t let fear paralyze you – instead let it propel you. Read the rest of this entry »
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